Joop Go eau de toilette spray for men is a fresh, fruity fragrance, opening with top notes of rhubarb, pimento and bitter orange, blending into a heart of cypress, violet and bourbon geranium, atop a smooth base of musk and balsam fir. Here at Fragrance Direct we have always been big fans of the Joop collection of fragrances for both men and women, and this Joop Go eau de toilette spray for men is a firm favourite with our customers for its floral, masculine scent that makes it an ideal daytime fragrance. Joop founder Wolfgang Joop worked as a freelance designer for fashion houses across Europe in the 70s, before setting up his own label in 1981. JOOP! became an international success, which was mostly down to its award-winning fragrances. As well as fragrances, JOOP! also produce deodorants, aftershaves and other bathing products.