Reveal visibly firmer looking skin with Olay Regenerist Ultra Firming Serum. Supercharged with Vitamin B3 + Peptide, Olay's ultra-lightweight serum penetrates up to 10 layers deep into skin surface and helps optimise surface cell renewal. It is specifically designed to improve skin elasticity and to noticeably firm skin. This anti-ageing serum absorbs quickly and leaves a non-greasy feel. It is fragrance free and free of dyes. It is suitable for all skin types, including normal, dry and oily skin. Use Olay Regenerist Ultra Firming Serum daily for 28 days. See true skin appearance transformation.