Defy Gravity Ceramide Lift and Firm helps to visibly reverse the aging effects of gravity. Why should you care? Because skin's own collagen and elastin breaks down with age, causing skin to lose its vigor and, well, sag. Powered by collagen-supporting peptides, Ceramide Lift and Firm moisturisers and new sculpting gel work together to visibly lift, firm and contour the look of your skin. Go on, defy gravity.