Improve your skin's overall appearance with Sukin Purely Ageless Firming Serum; a light gel-cream rich in natural actives to smooth and refine. Fortified with a nourishing blend of Acacia Gum, Rosehip Oil and Cocoa Butter, the quick-absorbing formula delivers long-lasting moisture and hydration, whilst helping to minimise signs of ageing, including softening the appearance of fine lines and wrinkles. Skin feels plumped and protected with increased elasticity. Suitable for all skin types. Vegan. Cruelty free.